Branding & Creative Direction for The Body Shop’s ‘Be an Activist’ Campaign.

I worked with The Body Shop in collaboration with UNAIDS on the global ‘Be an Activist’ campaign. Our ambition was to give back meaning to the red ribbon and remind people that HIV still effects millions of people across the world.

I ran a casting to find people with amazing life stories to tell about HIV, appointed Annie Lennox as the figure head and shot this stunning campaign with Rankin. The exhibition was shown globally and the event ran across all The Body Shop stores worldwide for World AIDS day raising money for the cause.