Branding & Creative Direction for The Body Shop’s Sex Trafficking Campaign

 

In 2009 The Body Shop launched a three year global campaign with ECPAT UK to stop the sex trafficking of children and young people. The goal was to raise awareness of the issue and empower people to make a difference by signing a petition. The petition attracted 7,044,278 signatures in more than 50 countries and was one of the largest petitions ever to be presented to the United Nations.

We also won a Gold DBA Design Effectiveness award for the creative execution of the campaign.

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