Greece Collection design and content

Exploration Collection: Greece

It all begins with the C&E exploration team, who travelled across the Greek islands to source and create a collection of personal care inspired by Ancient Greek ingredients and beauty traditions, supported by artisan created objects for the home. From there I created the visual identity for the packaging for the collection inspired by travel glyphs and Greek art. Then we brought it all to life with shoots across Greece with the artisans and real people. I wanted to keep it authentically Greek and real with an aspirational edge. You can see this below across various examples of videos and multi-channel story telling.